Facebook’s new platform, A brand-first mobile marketplace for American brands, has launched in beta and is a first-of-its-kind mobile commerce platform for American brands. Powered by algorithms and artificial intelligence, Wish offers a seamless shopping experience that includes every interaction between brand and consumer, from point of contact to return. The goal of this innovative new service is to make online shopping fun and easy for American consumers.
The app is a 100% mobile shopping experience. Wish has quickly grown to become the #1 mobile e-commerce platform in North America and Europe, and is now the sixth-largest e-commerce company in the world, with more than 300 million users. Founded by a former Google engineer and a former Yahoo! employee, Wish has since grown to 5 million active customers and over 1.5 million daily orders.
Wish was the first mobile e-commerce platform in the United States and has since grown to become the market leader in North America and Europe. Its technology stack and sophisticated retail solutions have helped Wish become the world’s sixth largest e-commerce company. Founded by a former Yahoo! engineer and a Google engineer, Wish currently boasts more than five million active customers and sells to 46 countries worldwide.
Wish was acquired by Walmart in 2016 for $3.3 billion. However, it continues to operate as an independent site. Its founders, Peter Sculczewski and Danny Zhang, originally focused on computer hardware and later branched out into consumer electronics and merchandise. Today, Wish has over five million registered users and sells to more than 300 million people. With a market of over half a billion, Wish is a global force.
People always wonder what the antidote is to Amazon, an eCommerce empire that takes pride in ever-improving efficiency and using robots to replace humans. Maybe Poppy is our latest answer. Poppy is a fashion and lifestyle-focused marketplace. When you open the Poppy mobile app, which is the primary form of the user interface, you can explore thousands of unique brands with distinctive identities and various aesthetic choices. From indie yoga apparel brands to succulent gift boxes for birthdays, you can easily discover goodies to light up your day.
There is no other inspirational marketplace quite like this. Poppy has nearly 100 million products curated from all indie brands all over the internet. It is more like a “Shoppable Pinterest” or mobile-friendly “Google Shopping”. And it is an ever-growing platform with daily updates of 15,000 products. So you may ask why we need another shopping platform like this? Why don’t we just all stick to Amazon?
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